The Benefits of Digital Graphic Recording
February 26, 2018
Scalability and sleek set-up makes digital graphic recording a great way to deliver impact to any audience.
Digital Graphic Recording: Build On Last Year’s Success with Next Year’s Tech
If you’ve had graphic recording at a meeting, or a conference, or a major industry event, you may be wondering how to build on the attendee engagement it created. Maybe you’re planning to use graphic recording or visual note taking at next year’s big tradeshow and need a way to impress audience members all over again. How can you meet this?
Digital graphic recording provides a number of benefits, and has been our clients’ answer to creating compelling visuals that speak to a larger audience (at the venue and beyond). While projecting a graphic recording to imax scale might be the flashiest benefit, there’s much more than scale to consider when thinking about how digital graphic recording can enhance your event. Digital graphic recording is instantly shareable on social media, creates evergreen material for online presence, and allows for flexible scaling as well. So if you’re still trying to decide between traditional and digital graphic recording, read on for examples of how we’ve provided just that for our clients.
Our digital captures became the backbone of Braze’s social media campaign during last year’s LTR conference.
Ready, Set, Share: Instantaneous Socialization with Digital Graphic Recording
Digital graphic recording offers a great deal of flexibility for our creative team, but more importantly, for our clients and creative partners. Want to share a great visual summary of the keynote with the thought leader who gave it? Since our digital artwork is high fidelity and compatible with social media platforms, they’re ready to share online before the speaker even leaves the stage.
Braze’s LTR conference was an opportunity to connect with their customer base and roll out new services to their users. But just as much, it was a day devoted to inspirational speakers who touched on everything from the future of AI to the particularities of the millennial workforce. With such rich content, Braze was eager to share it in real time and attendees were eager for a copy of their own. And because it was all captured digitally, they could. We uploaded our digital graphic recordings to an online gallery as each session concluded, meaning that the conversation went from in the room to online without ever missing a beat. The images later became the core of their post-event page as both still images and timelapse videos.
Stoke Meaningful Conversation Long Past Event Day
Whether it’s a mission statement, a call to action, or a map of your organization’s strategy or values, our visual summaries take on a life of their own after your session wraps. They have the power to act as evergreen assets in the office, online, and even in future pitches and presentations.
Sapphire Now is SAP’s annual user conference. Every year, business and IT executives come from around the world to learn about new SAP products, and to hear how the company’s roadmap will help them get the most of the their own SAP ecosystem.
ImageThink reinforced the presentations of SAP spokespeople and created compelling summaries of client success stories, sparking attendee interest and attention. Our images helped to build momentum and add new meaning to what SAP can provide their enterprise customer base. SAP’s content marketing team continues to utilize the content we created as a tool to stoke conversation and engagement on social media channels.
The added bonus? The speakers whose content we illustrated now have a tool to use in future presentations.
Whether it’s two feet or twenty, digital graphic recording scales to your screens and you needs.
Imagery that Scales to Your Needs
In previous posts, we’ve talked about how digital graphic recording can be used to create a big audience impact with a low impact set up. The ability to work at an IMAX scale is a very attractive feature of our capabilities, but our digital workflow can also be applied to your meeting room, a teleconference, or a small breakout group. Do you have a meeting that spans several locations? Or perhaps a small capabilities presentation in your tradeshow booth? Our digital graphic recording services can be seamlessly integrated into your specifics of your events. All you need is a display, and we’ll work to make sure our imagery fits!
Ready To Make a Major Impact with Digital Graphic Recording?
These are just a few examples of how digital graphic recording can create value at your event with flexible scale, evergreen documents, and same-day sharing. If your event calls for a unique or tech savvy solution for presenting your big ideas, then our digital services may be the best fit for your upcoming session.
Want to learn more? Schedule a call with one of our account managers to find out how digital graphic recording can create an impact with your audience.