Draw Your Big Idea
We’re living in a visual age. Today, research shows images speak louder than words–and they help us think. Visual note-taking boosts memory retention by nearly 30 percent, and opens creative pathways, strengthens focus, and inspires self-expression.
At ImageThink, we believe the benefits of thinking in images shouldn’t be limited to business – anyone who wants to turn their thoughts into action and dreams into reality now can.
Our founders’ book – Draw Your Big Idea – features 100-plus exercises to help you brainstorm, refine and execute ideas in your home, design studio, and office. With this visual thinking workbook, you’ll learn to visualize your ideas, transform your creative processes and beat your creative block – for good!
In my opinion, one of the most exciting things that occurs in the life of a scientist is the ability to start their own research laboratory. In some ways it is like starting a business, in that you have to not only have the idea and have to find investors (i.e. funding), but then you also have to recruit bright and talented individuals that not only share in your vision, but also help you evolve to answer some of the most pressing questions and give those answers back to the lay community.
As such, I started my research laboratory at USC in 2016 with the goal of helping uncover risk and resilience factors in brain development using neuroimaging techniques. In just four years we have been successful and have grown in many ways with various funded projects. But as we started this year, I wanted a way for our team to align in our big ideas and really solidify our mission. In addition, I wanted us to be able to improve our ability to communicate what we study and why we study brain risk and resilience in children and adolescents to a larger audience without all the scientific jargon. Through a series of thoughtful meetings, ImageThink allowed for us to not only verbalize and visualize our united efforts, but also enhance our creativity and we had fun in the process!
So often I find myself stuck in a brainstorming session and need a tool to help me get unstick. This book is that tool I was seeking to help guide me through my thoughts and ultimately to a solution. Something about being able to interact with each page makes the book come alive as I walk through it.
Solid book for anyone that needs help organizing thoughts, as well as creating a road map in the professional and personal spheres. I’m big on being able to pinpoint problems that need to be solved, as well as learning where I can celebrate wins, and this book covers this and way more.
This book is a treasure. It does what so many out there fail to do — get right to the heart of each step of honing your vision and bringing it to life. Just the juiciest, most relevant pieces and processes, yet still covering all the necessary ground. As a writer and brand strategist, my go-to for solving problems is typically language. But coming at this from a visual perspective took me to a different place. Richer and more well-rounded! Think of this book as a creative and practical framework for success on your own terms!
I love this book! Packed with helpful visual tools for thinking more imaginatively and creatively about the big questions we all face in the workplace – What’s the market for my services? Who am I competing with? Who’s creating something comparable? What is there too much of, and what’s lacking?
A perfect demonstration of how images help us process information more clearly.
Feeling stuck in the proverbial box? Like a Magic Eye Puzzle, staring too hard at the same thing can lock you in exactly when stepping back is what’s needed in order to uncover a solution.
That’s why we created our Creativity Card deck. Each card has a fun and unique exercise designed to prompt creative thinking. They’re a great way to jump-start imagination and invigorate lateral thinking, whether by yourself or with your team. You might be surprised at the way that the energy you create while using them can be brought back to your daily tasks!
ImageThink is a graphic recording firm founded in New York City in 2009. Featured in TED Talks, on the Today Show, and in Forbes and The Wall Street Journal, ImageThink has visualized the big ideas of some of the most influential companies and thought leaders in thirteen countries on four continents.
Nora Herting is the Founder and CEO of ImageThink, and an award-winning artist with a background in education and facilitation. A former visiting professor at Denison University, Nora has taught courses in art and visual problem-solving and has served as an artist-in-residence at numerous institutions. She lives in Brooklyn, New York.
If you like our graphic recording book or creativity cards, find more tips, tricks, and insights over on our blog.