Showing articles tagged with:

graphic recording

Listen Up! The Number One Skill that will Set You Apart

September 23, 2019

illustrations by Claud Li Over and over, we’ve heard our clients say they wish they could do what our graphic recorders do, only “they just can’t draw.” Don’t let the fact that you’re not an artist stop you from thinking like our facilitators. It’s true that visualizing ideas in real time requires some dexterity with a marker, and most of our recorders have a background training in the visual arts. But having said that, the real skill on display with a talented graphic recorder is active listening. When scribing, our facilitators are listening, synthesizing, and organizing information in real time. […]

Extend Your Event and Maximize Your Sponsors’ ROI with Graphic Recording and Social Listening Murals

August 26, 2019

Imagine a sponsorship activation that sticks with attendees for days beyond the end of the conference – one that gets shared out organically on social media and serves as a valued keepsake for conference goers. It’s be a win / win / win. Highly engaged attendees walk away with meaningful content that helps them remember key concepts. Sponsors experience boost in brand relevancy by sponsoring an entire content stream. Conferences see a lift on social, broadcasting the activity outside of the conference center with assets that can be used to promote next year’s enrollment Having ImageThink graphically record your event […]

7 Takeaways from an Immersive ImageThink Visual Workshop

August 7, 2019

1. Graphic Recording Is More (Neuro) Science Than Art. ImageThink workshops aren’t just about teaching your team how to draw, or why we use whiteboards instead of powerpoint. (We’ll cover that as well, but it’s not all we’ll talk about.) On a fundamental level, our workshops fully immerse attendees in the why of working graphically. Humans are visual animals, wired to process information optically. For instance, 30% of our neurons are devoted to visual inputs, as opposed to 8% for tactile inputs and 3% for auditory input. Visuals are wired into our very survival instincts, which explains why we see […]

#FacesInThings, or How I Learned to Stop Worrying and Love My Pareidolia

July 22, 2019

What is Pareidolia? You’ve probably encountered photos on Twitter or Instagram of an inanimate object with a comically (or perhaps eerily) human-like face. Maybe you follow the #facesinthings hashtag or subreddit. More than being good for just a laugh, this phenomenon has a name, and some interesting science behind it. The word pareidolia comes from Greek, and directly translates to “wrong shape.” It doesn’t exclusively apply to faces and can in fact describe anytime one object is mistaken for another by the human eye and brain. It is demonstrated when a person sees shapes or objects in the clouds, hears […]

Design and Deliver Right, With Graphic Facilitation

December 10, 2018

Uncover your client’s real design needs with visual thinking When it comes to good design, many clients and consumers assume that execution is the hardest part. After all, the end result is what they normally interface with, so why would they consider anything else? But whether you’re a designer of physical products like vacuum cleaners, or something less tangible like marketing strategies, you know that when it comes to designing for a client base, manufacturing the final product is only the tip of a much larger iceberg. Hiding behind that last stage is a long process of research and ideation […]

SEAT Conference: Picturing The Biggest Ideas in Sports Entertainment

August 2, 2018

ImageThink has hundreds of conferences and tradeshows and under our belt, and those engagements cover a wide range of industries and subjects, from tech, to entertainment, to marketing, to social media, to entertainment. Sometimes those anchors of content intersect around strongly knit communities, which brings us to our work with the Sports Entertainment and Technology Conference, otherwise known as SEAT. The SEAT conference hosts a variety of high-profile visitors under its roof each year: C-Level executives, tech sponsors, social influencers, sports and entertainment professionals, and IOT specialists, just to name a few. Their aims are to share knowledge, problem solve […]

Defeat Summer FOMO With Graphic Recording

July 30, 2018

Fear Of Missing Out? Graphic Recording Can Help. As we swing into peak vacation season, those stretching sunny days, it’s hard not to feel like no matter how we spend our time, there’s…something else we could be doing that’s even better. But that FOMO feeling isn’t limited to those photos your friends just posted of the beach without you there. That’s because summer days are just as packed with big name conferences like Cannes Lions, San Diego Comic Con, and SEAT, as it is with days at Coney Island and the High Line. But don’t worry. While you can’t attend every conference, here at ImageThink we use graphic recording to capture key insights in real […]

Our Team Ponders Independence

July 3, 2018

With Independence Day around the corner, we asked our teammates at ImageThink to ponder what independence meant to them. Here are some of our thoughts: Cameron Berne, our assistant account manager and logistics wizard, emphasizes the freedom to be your true self and to own your life choices. ImageThink graphic recorders Lilly Lam and Aaron Mayper echo those sentiments here: Sometimes, as graphic recorder Arielle Rothenberg suggests, independence is as simple as getting on the open road… … or a healthy helping of hot sauce. Miles Mosely, our director of business development, believes independence is […]

7 Ways Graphic Recording Will Give Your Audience An Event To Remember

June 14, 2018

Dreading Your Next Big Conference? You Don’t Have To. Sometimes, it’s like magic. A keynote speaker keeps every attendee on the edge of their seats with an undeniable stage presence, unparalleled charisma, and incredible insights. Just as often, though, it’s… not. At ImageThink, we know how hard it is to hold an audience’s attention with even the most compelling subject. We also know how crucial it is to keep an audience engaged when you have funneled time, energy, and resources into a conference. We’ve spent the past 10 years perfecting the craft of using real-time visuals to enhance information, ensuring that the attendees you […]

How Do You Do That? Our Training Methodology

June 11, 2018

The Way Of The Graphic Recorder As graphic recorders, ImageThinkers are a unique species of visual artists, bathing in the limelight a bit as we support everything from keynotes to brainstorm sessions. When the sessions wrap, it’s not uncommon for attendees to ask how we do what we do—listening, synthesizing, and drawing to create infographic murals in real time. Is it a born ability, or a learned skill? The quick answer is: we have a lot of practice and supportive colleagues to help us learn the trade. While most of our graphic recorders have a background in fine art or illustration, the bigger thing we look […]