Engaging And Enchanting At Google With Guy Kawasaki

a graphic recording of guy kawasaki's keynote session on Enchantment

Last week, Heather went out to Mountain View, California to scribe a talk by Guy Kawasaki for an intimate gathering of 350 marketing agency executives hosted by Google Engage for Agencies,a division of Google that provides digital marketing professionals  the tools and training to help their clients succeed with Google products and services.

ImageThink has captured Kawasaki’s spirited talks before, but this one was different. The presentation was a “Hangout on Air,” which was a Google hangout of multiple cameras that was broadcast live to YouTube to viewers around the globe. This meant that Heather had a webcam trained on her throughout the event, so the audience could watch the graphic recording unfold.

Guy Kawasaki, wildly successful author of Enchantment: the Art of Changing Hearts, Minds and Actions and the CEO of Alltop, gave a spirited talk about how to create amazing customer experiences that result in “enchantment.”

From achieving likability to improving endurance, Kawasaki described his 10 steps towards connecting with customers in meaningful ways. Check out the graphic recording board above to see how it all came together.

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