Tonight in NYC an exhibition at Mixed Greens Gallery will open featuring artist, Jenna Spevack. Jenna has designed an efficient, sub-irrigated system for growing energy-packed plants (microgreens) in small, urban spaces. Her aim: to provide healthy greens to extraordinary people with ordinary incomes.
ImageThink’s own, Heather Willems, was asked to be a contributing artist and illustrated the process of the value exchange that will occure through out the exhibition.
As an urban agricultural design project, Jenna envisions a way to grow food in an anthropogenic landscape for all strata of citizens, but as an art project, she hopes to facilitate conversations about different values: convenience vs creative effort, regenerables vs disposables, neighbors vs strangers.
If you are in NYC tonight, swing by the opening Exhibition at Mixed Greens Gallery, NYC, located at 531 WEST 26TH STREET, FIRST FLOOR, NEW YORK, NY 10001
Here is a little more information on the exhibition itself:
This participatory exhibition, which will include a series of “microfarms” and a “farmstand”, will explore, through interactions with gallery visitors, the value placed on food and society.
Jenna started experimenting with apartment-sized farming by converting her bookshelf into a mini greenhouse. To suggest a feeling of domesticity, household objects will be modified to house the microfarms. For example: a suitcase, a chair, a kitchen cabinet, a desk, etc. will be adapted with a planter and lights.
A small “farmstand” will serve as a space for the harvest and sale of the microgreens. The gallery visitors will determine the monetary value of the exchange, based on a set of choices that will support local, urban agriculture non-profits, like Added Value and Bed Stuy Campaign Against Hunger. They may then choose to take the greens or donate them to someone in need.
These transactions will be recorded in the form of a “receipt”- a print signed by both the consumer and artist. The consumer will receive the receipt and a duplicate will be hung in the gallery to record the collective value of the exchanges over the course of the exhibition.