Until 2020, ImageThink Founder and CEO, Nora Herting enjoyed speaking on stage, delivering interactive visual keynotes, in front of a big crowd, something she was regularly engaged to do as a leader in the field of visual leadership and facilitation.
But when COVID-19 hit, Nora joined event organizers, facilitators, and convention-goers, keynote speakers, in taking on the challenge of adapt to delivering and engaging with audiences online.
“Drawing is interactive, and immediately engaging.“
Walking the walk, she took a creative, visual approach to solving this problem. Since then, feedback on Nora’s interactive visual keynotes is even better than her in the room version. Why?
We asked Nora herself, below.
ImageThink: What is the biggest challenge keynote speakers encounter when delivering talks virtually?
Nora: Speaking online radically changes the experience for both speaker and audience. there is no immediate feedback, you can’t read the room, make eye contact, or use a lot of space to stay connected. You’re mostly looking into the iris of a tiny webcam.
IT: As a meeting participant, I know how challenging staying focused and connected to the speaker and the content can be.
Nora: It was important to me to Keep the audience engaged in a virtual world by anchoring something in the physical space… My solution was to maintain a visceral experience for the audience.
IT: This sounds easier said than done.
Nora: Fortunately, I can practice what we preach at ImageThink, because drawing is interactive, and immediately engaging.
“Asking an audience to participate in a shared experience, especially one that is physical and mental like drawing, can forge a connection, even virtually.”
IT: You received high praise from Conference organizers and attendees at the recent Watermark conference for your keynote on how visuals can help leaders lead through uncertainty. Having attendees draw is refreshing and unexpected, but there is more behind this method than being novel.
Nora: That’s right. These interactive visual keynotes are designed to help people connect with each other in a virtual platform, tap into principles of neuroscience to get people thinking differently and remembering more, and lastly, to effectively demonstrate the core message of my talks which is visuals are powerfully simple and effective tool in business.
IT: You mentioned “interactive visual keynotes.” What does that mean?
Nora: When I describe an interactive visual keynote, I’m specifically talking about using my own visual frameworks, prompts, and games to get the audience participating and drawing together (even if they’re apart).
Asking an audience to participate in a shared experience, especially one that is physical and mental like drawing, can forge a connection, even virtually. People bond when they embark together into unknown territory.
“By using different skills – listening, synthesizing, organizing, visualizing, and then drawing – attendees are considering information from multiple perspectives and instinctively engaging in whole-brain thinking, without even knowing it.“
IT: I don’t know if I would feel comfortable showing my scribbles and scrawls to a bunch of strangers, or even coworkers (especially when my coworkers are professional graphic recorders)! Drawing in a work environment, or as an audience member isn’t something people are usually asked to do. Are people reluctant, or shy?
Nora: That is why it works so well! With a little encouragement, there’s a sense of bonding that happens when everyone is trying something new together, even if that space is a virtual space. Since working remotely, audience intermingling is even more important.
In an online meeting with everyone’s camera on, we like to invite participants to share their work. Sharing work further reinforces the content and ideas being explored by allowing everyone to see it through one another’s eyes. The playing field is leveled, and everyone can share in the experience of being non-artists making some art. Besides, it is usually good for a few laughs, something we all need more of right now.
IT: You also mentioned neuroscience; how do these activities leverage our own brain chemistry?
Nora: Drawing requires additional engagement while pushing people to try something novel, which gets new neurons firing. In other words, it engages the whole brain; participants are listening, seeing, thinking, and moving to create something new, a visual summary of what they are learning. Those actions all contribute to cementing content in the brain.
By using different skills – listening, synthesizing, organizing, visualizing, and then drawing – attendees are considering information from multiple perspectives and instinctively engaging in whole-brain thinking, without even knowing it.
There’s also a benefit when you’re not the one drawing! Some of you might have heard my interview with neuroscientist, and sister Dr. Megan Herting. She spoke about mirror neurons- when we watch someone else doing something, our neurons fire as if we are performing the action. So, in this case, if the audience watches someone from ImageThink draw, their brains begin to fire like an artist.
“That moment of empowerment when people see how they can use this tool for themselves never gets old to me.”
IT: There’s also probably a benefit to having audiences actually create their own visual notes, as a physical takeaway from your sessions, don’t you think?
Nora: The audience made drawings are a real, tangible, one-of-a-kind artifact. One that can be revisited, reviewed, even revised over time. Details and important concepts don’t fade or get murky when they’re in marker.
In the end every attendee has a unique visual representation of what they learned, and that’s what makes it stick. People are much more likely to revisit something they had fun making, something that they take some pride in, and something that they put some thought and effort into, than an automatically forwarded email of someone else’s bullet points. The very act of creating the notes makes them more valuable and more likely to be used.
Now that we are attending virtual events, there is this strange flattening. I can attend a sales seminar, meditation session, and networking happy hour all in my kitchen (yep, I’m working out of my kitchen, too). But when someone is an audience in my keynote, there remains a physical artifact sitting on their desk. A token to remind them of the content, and the experience.
IT: You wear a lot of hats as CEO of ImageThink, why is speaking at other organization’s events something you feel it is important to make time for?
Nora: Because the tool is so powerful, especially right now.
So many people have barriers to picturing themselves as creative thinkers, or as people capable of drawing. I have lead thousands of people in audiences through simple exercises, and I’ve seen people surprise themselves with the outcome. That moment of empowerment when people see how they can use this tool for themselves never gets old to me.