New Year, New Visions

It’s the month of resolutions, the time for bold ideas, trying new things, doubling down on what works, and improving what doesn’t. It’s also the best chance to get out ahead of the competition, and considering we’re at the top of a whole new decade, it’s the perfect time to think long term about the years ahead for your business.

You’ve read a lot about how ImageThink can help structure, lead, and capture your strategy sessions. But did you know that our studio team can help you communicate and socialize your vision with beautiful, polished, hand-crafted illustrated content to communicate those ideas?

Below, we’ve included a few examples of hand drawn visual aids ImageThink has created before. Take a look, get inspired, and give us a call if you’d like to talk out a few ideas.

I. An Illustrated Mission Statement

Begin at the beginning. What better way to reinvigorate, realign, and renew your team’s passion and commitment? Put your core values on display, front and center, in a beautiful, concise, and shareable way.

II. A Visual Company History

Sometimes, to move forward, it’s helpful to first look back. We love hearing our clients’ stories, and learning the history of the people and companies we support. In our experience, employees, partners, and clients appreciate learning the human history of the organizations they work with, too.

III. A (Literal) Road Map

Upcoming projects and five-year plans can be complex, daunting, and overwhelming. Breaking them down into clear manageable waypoints makes the route more manageable, and provides plenty of healthy stopping points to evaluate progress. Plus, the exercise itself can help predict and smooth out anticipated speed bumps along the journey.

A road map exercise for charting a path forward from Draw Your Big Idea by ImageThink Founder and CEO Nora Herting and Heather Willems.

IV. A Custom Drawn Organizational Chart

Do the 2020s see your company launching a new division or restructuring any of the organization or departments? Charting out specific roles, functions, and teams, and identifying reporting structures can clue people in to what is changing, and can shorten the transition time.

V. Customer Persona Profiles

Many marketing teams rely on persona profiles to help focus and direct their efforts. Seeing these individuals as a colorful, dimensional, illustrated, versions of their traits can be a great way to keep their traits and needs top of mind. ImageThink has over a decade of experience leading brainstorming sessions to help scan for insights into the identity of your customer types.

Illustrated customer persona profile example prepared for a client.

VI. Client/Patient Journey Mapping

Critical to understanding the purchase experience or healthcare prognosis of clients, journey maps help your team empathize, understand, and meet the needs of the people you serve. As with a strategic plan, or a visual history, drawing out the story in a visual format makes it memorable and adds a personal touch.

VII. Visual Bios

Whether to honor senior leadership, thank a team for a successful project, or to add some visual flair to your company staff page, ImageThink visual biographies are a great way to recognize an individual and their best traits in a one-of-a-kind portrait. We’ve created fully illustrated bios, or bios that combine photographic and illustrated elements, like the example below, from our About Page.

ImageThink Founder and CEO Nora Herting Team Photo Illustration

VIII. A Visualized Product Launch Cycle

Product launches are behemoth efforts, often involving everyone on the team at some juncture or another. It’s easy to lose the big picture in all the details. By visualizing and drawing out all stages of the launch, your team is not only on the same page, but can also all easily answer who is responsible for what.

IX. Current State / Future State Vision Board

A Current State / Future State template from Draw Your Big Idea by ImageThink CEO and Founder Nora Herting and Heather Willems

Still too early to have your whole decade mapped out? One of ImageThink’s illustrated Current State / Future State boards can help bridge the gap. A powerful tool for shaping expectations and identifying risks along the way, these fun to create boards can help your team prepare for the road ahead.

X. Presentation Decks for Your Next Board or Shareholder Meeting

Whatever path you’re on in the coming year, be sure to communicate it clearly, concisely, and we recommend colorfully. Help your presentation stand out from the pack, while creating powerful visual mnemonic devices for yourself and your audience.

Ready to dive in?

Us too! Give ImageThink a call at the number above, or complete an inquiry form today to discuss how we can help you picture your big ideas for the next decade!

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