International Carwash Association® (ICA) is the nonprofit trade group representing the professional car wash industry in North America and around the globe. The Association reflects thousands of car wash professionals and businesses, and the industry’s leading retailers and suppliers.
A Bright and Shiny Future
Each year, The International Carwash Association hosts an annual trade show (The Carwash Show) gathering thousands of car wash owners and operators, investors, employees, and suppliers to connect and collaborate with each other. The Carwash Show provides operators in the industry with the opportunity to learn new information and discover products that will fuel their success.
The 2022 Car Wash show took place in Nashville, where 8,500 attendees from the car wash, quick lube, and detailing segments assembled to shape the future of the industry. The event culminated with keynote speaker, who encouraged and empowered attendees to achieve their dreams.
ICA Dreams and Visions
ImageThink proposed and designed a Social Listening Activation for client ICA, soliciting the “ultimate dreams” and “bucket list” items of attendees at the trade show’s Inspiration Lounge. These visuals prompted viewers to contemplate their own aspirations and fostered discussion in preparation for the final trade show day’s keynote session about achieving your dreams.