Sophisticated Marketer’s Podcast: Maria Pergolino
February 13, 2018
Looking for monthly marketing tips?
Searching for actionable marketing insights, and a great listen? Look no further than the Sophisticated Marketer’s Podcast, hosted by Jason Miller of LinkedIn Marketing Solutions. The bi-monthly podcast explores successful marketing practices with some of the brightest minds in contemporary marketing.
Impact with images
As firm believers in the power of visual marketing, we are partnering with LinkedIn to visualize the key concepts from each episode of Season 6. Together we know the value in creating evergreen summaries to memorialize the key take aways from Jason’s conversations with marketing giants. Sketchnotes capture and synthesize the biggest ideas from the show in visual form–so you can see them at a glance.
Key insights from the woman who taught Jason about marketing: Maria Pergolino
While most marketers are busy throwing buzzwords around to sound impressive and cutting-edge, Maria Pergolino gets on with figuring out what they really mean in the context of marketing objectives and strategy.
Her time at Marketo and Apttus has been spent delivering creative campaigns that cut through the noise, while leveraging technology in a smart, decisive way.
She also understands what it means to create alignment between finance and marketing, and when some campaigns go a bit too far. In this episode, Pergolino speaks about her transition to CMO at Anaplan, investing wisely in AI, and the importance of actively seeking sources of diversity for your team.