THE BLOG

ImageThink Visualizes A Bite Of The ‘Influencer Marketing’ Pie At Ad Club NYC

February 26, 2019

Our graphic recorder created a visual summary of the big ideas at Ad Club’s influencer event. Picturing Big Ideas At Ad Club’s Influencer Event Did you know, that Influencer Marketing is about to hit the $10 billion mark by 2020? Now that’s one huge number, isn’t it? And with the rate at which ‘influencers’ or ‘micro influencers’ are going gung-ho on social media networks, advertisers and storytellers are now upping the ante with their marketing strategies. At an informal gathering at Forsman & Bodenfors, the ImageThink team was thrilled to visualize the lively discussion, led by Ricky Ray Butler of […]

3 Ways Digital Graphic Recording Is Changing The Conference Game

February 18, 2019

Ride The Digital Wave At ImageThink, we’re constantly innovating new ways to deliver exciting results to our clients, while staying on trend and up to date in our methods.  That means always being on the lookout for new tools to use as graphic recorders.  In addition to our traditional route – analog capture of graphic recording – we also capture for our clients digitally, making sure we’re staying on top of digital trends. If the first few months of 2019 are any indicator, digital graphic recording is growing in popularity–and for good reason. Apart from its sleek setup and aesthetic, […]

Turning Walls Into Doors: Exercises To Enable Creative Thinking

February 4, 2019

  Unleash Your Team’s Creative Potential Whether you’re the head of a small entrepreneurial start up, or a team lead at a massive organization, a creative approach is essential when it comes to breaking barriers and achieving goals. Like a certain wild-haired physicist said, “problems cannot be solved with the same mind set that created them.” At ImageThink, our entire 360 degree team—from account managers to graphic recorders—is dedicated to helping you find that new approach. From meeting quarterly goals that seem just out of reach, to matching client needs that seem unachievable, we believe that unleashing your team’s creativity […]

Pitch To Win: Seal The Deal With Graphic Recording

January 21, 2019

  Graphic recording helps your business pitch stand out from the crowd. The Art Of The Pitch Your palms are sweaty. Your heart is racing. You’re trying your best to remember your opening line. With symptoms like those, you’re either asking out your middle school crush, trying open mic stand-up for the first time… or pitching your business to a potential new client. Even for the most experienced business leader, planning and executing a pitch can bring about a lot of anxiety. Winning new business demands a thorough understanding of your potential clients’ workplace culture, values, and strengths and challenges. […]

Jan 22nd Workshop: Visualize Your Career in 2019, at Baruch College NYC!

January 16, 2019

Jump Start Your Career in 2019 Whether you’re newly out of school and looking for meaningful work, or ready to find a more fulfilling career, bridging the gap between your career vision and how to get there can be a little daunting. Nora Herting’s January 22nd workshop, Visualize Your Career in 2019, hosted by Baruch College, will help you literally draw where you see yourself heading in the new year. What You’ll Learn Drawing from her own experience as co-founder and CEO of ImageThink, Nora will lead participants through visual thinking exercises to tap into creative potential, develop concrete solutions […]

New Year, Fresh Slate: Re-centering Your Company Values, With Live Scribing

January 8, 2019

Picturing A Purpose-Driven Team In the day to day shuffle of tasks, it’s all too easy to lose sight of the purpose that drives your business forward. The daily deluge of deadlines can have a dangerous effect on the way we relate to our colleagues, our clients, and our larger organizational goals. It can lead to misaligned priorities, career burn out, and divest work of a sense of meaning. With the year still new and shiny, it’s the perfect time to hit the reset button at work, and re-center your team around the reason you all show up to work: […]

The Science Of Live Scribing: Why Graphic Recording Works

December 24, 2018

Scribing at the intersection of art and science It probably goes without saying that graphic recording is an art. You might be a little more surprised to hear that there’s a science behind it as well. Countless studies reveal the power of visual aids for information processing and memory retention. After all, humans are wired for visual thinking, and we’ve been doing it as long as we’ve been around. Just think about the cave paintings of Alta Mira, drawn by campfire nearly 15,000 years ago, and you’ll see just how central visual thinking is to the human experience. Or simply […]

Design and Deliver Right, With Graphic Facilitation

December 10, 2018

Uncover your client’s real design needs with visual thinking When it comes to good design, many clients and consumers assume that execution is the hardest part. After all, the end result is what they normally interface with, so why would they consider anything else? But whether you’re a designer of physical products like vacuum cleaners, or something less tangible like marketing strategies, you know that when it comes to designing for a client base, manufacturing the final product is only the tip of a much larger iceberg. Hiding behind that last stage is a long process of research and ideation […]

Tell Your Brand Story So People Will Listen

November 26, 2018

To Engage Your Client Base, Paint Your Brand Picture In our 10 years of illustrating meetings across industries, we’ve worked with folks from nearly every sector and every level. And while goals and strategies may differ, one thing has been remarkably consistent: the need for the businesses we support to tell their stories better. That’s because whether you’re B2B or B2C; whether you’re a single-person operation or a global enterprise; the success and growth of your company depends on connecting with your clients. And your clients, as all humans do, connect with stories. The most successful businesses know how to […]

3 Ways To Create Community Engagement Through Visuals

November 19, 2018

Show Your Team Appreciation (Literally) The holiday season is fast approaching, and that means it’s time to reflect on the people in our lives–both personal and professional–who matter most to us.  Showing appreciation for your team mates is crucial for a company culture of mutual support and longterm growth. That’s why this week on the blog, we’re sharing a few visual tools and exercises to help your team realize how much they mean to you. Not only will they boost morale and give you the warm fuzzies–they’ll also help you uncover workplace intersections that can lead to better collaboration in […]