Make Your Gala Make A Difference

September 21, 2018

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donors stand in front of a graphic recording tower by imagethink, at the pencil fall fundraising gala

Inspiring Donors and Celebrating Supporters At PENCIL’s 2017 Fall Fundraising Gala

When one night can mean the difference between your mission’s success or stumbling, you take it seriously. That’s why last fall, PENCIL—an NYC non-profit dedicated to matching high school students with meaningful internships—kicked it up a notch at their annual gala. Immersive infographics, animated videos and live illustration told their story, wowed gala attendees and secured crucial funding to help them match NYC students with mentors.

Like many non-profits, PENCIL relies on its annual gala to secure financial support to fund their mission: improving New York City schools through business partnerships. Every fall, PENCIL gathers their community to celebrate partners and inspire excitement for the year ahead.

They turned to ImageThink to spread their message and elevate audience experience in a fresh new way. We partnered with our client to uncover, illustrate, and share the stories that mattered the most to them.

“ImageThink drew the best out of our team and helped honor our partners through the stunning graphics they created.”

a tabletop infographic by imagethink illustrates student stories at the pencil fundraising gala

From tabletop infographics to animated videos, the imagethink team created visuals to tell PENCIL’s story at their annual fundraising gala.

Stories That Immersed An Audience

Collaborating closely with the PENCIL team, we collected interviews from donors, students, and volunteers that demonstrated with the value and emotional impact of the work they do every day.

We transformed these stories into captivating biographies and set the emotional backdrop of the evening. Table-top center pieces featuring the drawn stories of donors were the focal point of dinner discussion. Animated videos amplified student voices during keynote speeches. Live murals and towers turned décor into an opportunity to engage with PENCIL’s history at large scale.

“When I saw our stories sketched out in this larger-than-life format, I knew we had chosen the perfect creative partner to design and execute our Gala’s graphic elements and know that the images will leave a lasting mark.”

-Gregg Betheil
President of PENCIL

graphic recording towers by imagethink at the pencil fall galaGraphic recording towers activated the gala space with student and donor stories.

Memorable Results

PENCIL saw the impact of ImageThink’s visual storytelling far beyond the night of the gala itself. Timelapse videos continue to amplify student and volunteer voices online, while digitized infographics spread the message of PENCIL’s mission on social media. Donors took home their illustrated biographies as treasured keepsakes.  The physical murals now adorn the walls of PENCIL’s office, telling their story to anyone who walks through the door. 

infographics of student stories by imagethink posted on pencil's twitter

The illustrated student stories we created for Pencil acted as long lasting social media content.

Want To Create An Unforgettable Gala Experience?

From your initial consultation, to our on-site support on the day and the lasting assets we create, we don’t just produce incredible visuals. We manage your entire project—from agenda to impact. We also know everyone’s needs are different, so we’re sensitive to your specific goals—and have the right talent on our team to meet them.

Drop us a line to learn more ways we can make your gala as unique and memorable as it deserves to be.


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