Draw Your Big Idea at Book Passage

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Brainwave regulators, in-house authors, and spy gear for your fridge: what do they all have in common?

They’re all big ideas of some intrigued and engaged San Franciscans!

On July 9th, our senior graphic recorder James Lake graphic recorded a social listening mural to promote our new book Draw Your Big Idea at Book Passage at the San Francisco Ferry Building. Social Listening is an interactive Q+A where we ask a question, attendees respond to it, and we draw it up all in real time. These illustrations are tweeted out to further boost their presence and memorialize them forever for attendees.


The responses ranged from silly to serious coming from everybody: locals and tourists alike, all providing their own unique perspectives.

Check out some of the great answers we drew up.

Responses ranged from pet care to new technologies to kids getting to drive!
Responses ranged from pet care to new technologies to kids getting to drive!

The passion and engagement levels were astounding as people would walk by, see the graphic recording in action, and jump in to participate. James frequents the Ferry Building every week and was truly delighted to have the opportunity to graphic record in such a grand setting.


Working with our publisher Chronicle Books and the amazing staff at Book Passage, we ended up with a beautiful mural of ideas & innovation. The board is up behind the counter at the store, and be sure to stop by and pick up a copy of Draw Your Big Idea.


Continue the Conversation with Draw Your Big Idea 

ImageThink co-founders Nora Herting and Heather Willems wrote Draw Your Big Idea which presents their sought-after guidance and more than 150 drawing exercises tailored to brainstorming, refining, and executing ideas in the home, studio, and office. Learn graphic recording and visual facilitation tools, like the ones James used to engage attendees, and the skill sets that allow our team at ImageThink to support over 30% of the Fortune 50 around the globe. Draw Your Big Idea has been featured in Inc. Magazine, Entrepreneurs en Vogue, and more. Before or after your event – whether it’s a strategy session, an engaging conference, a trade show, or more, continue to draw inspiration from ImageThink’s work and apply visual thinking in your workplace with colleagues, clients, and beyond.

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