ILLUSTRATING THE INTERSECTION OF EDUCATION AND COMMERCE
Like many non-profits, PENCIL relies on its annual gala to secure financial support to fund their mission: improving New York City schools through business partnerships.
Every fall, PENCIL gathers its most committed supporters to share its story, celebrate their community, and inspire donor support for the coming year. They turned to ImageThink to spread their message and elevate audience experience in a fresh new way.
TURNING WORDS INTO PICTURES
Collaborating closely with the PENCIL team, we solicited interviews from donors, students, and volunteers demonstrating the value and emotional impact of the work they do every day. We transformed these stories into captivating biographies which helped to set the emotional backdrop for the evening.
Table-top center pieces featured the illustrated stories of donors and provided a focal point of dinner discussion. Animated videos accompanied PENCIL students’ own voices during keynote speeches. Social Listening Murals and ImageBoard Towers turned décor into an opportunity to engage, visibly, with PENCIL’s history at large scale.
EXTENDING THE LIFE OF THE EVENT
PENCIL felt the impact of ImageThink’s visual storytelling long after the gala came to an end. Time-lapsed videos continued to amplify student and volunteer voices online, while digitized infographics spread the message of PENCIL’s mission on social media. Donors took home their Illustrated biographies, memorializing both the evening, and their personal contribution to the organization. The physical murals ImageThink created live on the night now adorn the walls of PENCIL’s office, proudly telling their story to anyone who walks through the door.
