Freeman & Cisco

Cisco wanted to be sure the marquee speakers and valuable industry content didn’t get lost in the noise of this 28,000-person conference. Plus, they needed a way to bring the valuable insights unearthed in conference sessions to the rest of Cisco’s global clients who couldn’t attend in person.

Graphic of ImageThink Method - Excite phase

Making the Marquee Memorable

ImageThink was thrilled to partner with Cisco through the company’s event planner Freeman, for Cisco Live! 2019. The conference stands as a shining example of how digital graphic recording can captivate, engage, and inspire big audiences among even the most tech savvy crowds.

Cisco wanted to be sure the marquee speakers and valuable industry content didn’t get lost in the noise of this 28,000-person conference. Plus, they needed a way to bring the valuable insights unearthed in conference sessions to the rest of Cisco’s global clients who couldn’t attend in person.

An On-site Experience, From Anywhere

Because the notes were captured digitally, they were able to be shared live on any screen around the venue or via webinar for remote attendees. Team members who don’t have the benefit of being co-located have the opportunity to contribute when digital assets are live-streamed.

The speed and shareability of working digitally provides another upside. The visual assets that we created are immediately available to be pushed to attendees via email, social media, or conference app. Better than the blurry, grainy iPhone photos of a PowerPoint projection at 50 yards, the finished sketchnotes can be saved and shared by attendees organically on their own social media, in hi-res, with none of the message lost or clipped.

Organic Stop and Share Moments

Cisco and its sponsors were so impressed with the results, they featured ImageThink’s work in an editorial they wrote on the power of digital iteration. Graphic Recorder Lilly Lam explained how visual ideation encourages collaboration and contribution, saying,

“We call it the ‘wantingness to share.’ This is especially important with global teams. If you can co-create assets and output in real time, you will foster collaboration. When everyone is participating, everyone feels part of the project and is more connected to the outcome.”

In an often cluttered and noisy media landscape, ImageThink is proud to consistently stand out and cut through the sea of sameness with unique, hand-crafted visuals that capture the humanity of every story.

You can read the full article on Cisco’s blog here, and you can reach out to ImageThink today to discuss how capturing your greatest ideas digitally can improve the reach, resonance, and ROI of your event’s message.

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