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strategic design

Thinking Visually, at The New School’s Design x Convergence Conference

Thinking Visually, at The New School’s Design x Convergence Conference

May 15, 2018

Shedding Light On Strategic Design: Graphic Recording at Parsons’ DESIGNxCONVERGENCE Conference  It’s the great irony of strategic design that when it works well—when it communicates clearly and effectively—it hardly even registers. Think about the NYC subway map, highway markers, or even product packaging. Most people only notice them when they are unclear, when they don’t work.   But at ImageThink, our graphic recorders are constantly thinking about how visuals can be used to enhance communication, clarify challenges, and identify solutions. We’re the design nerds who notice the subway map and the font on the highway markers.   Last week’s Strategic Design Conference, hosted by Parsons School of Design, shed light on what it means […]