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marketing

The Sophisticated Marketer's Podcast: Breaking The Rules with Lori Joyce

The Sophisticated Marketer’s Podcast: Breaking The Rules with Lori Joyce

October 9, 2017

Baking Cupcakes and Breaking Boundaries Best known as one half of The Cupcake Girls, Lori Joyce broke all the rules of business when she and her friend began a cupcake-centric reality show at the age of 27—without even knowing how to bake. But what sets her apart from the many food trends that have popped up and passed on in recent years is her marketing savvy, and her instinct for creating authentic connections with her brand. Jason Miller interviewed Lori Joyce on The Sophisticated Marketer’s Podcast, and we are happy to present our sketchnotes of Lori’s story. Jason is the senior Content […]

The Sophisticated Marketer's Podcast: Insights from Seth Godin

The Sophisticated Marketer’s Podcast: Insights from Seth Godin

September 11, 2017

Seth Godin is a marketing wizard. But it’s not a focus on the latest marketing trends that makes him so effective. It’s his emphasize on empathy, storytelling, and building valuable human connection that has made him so successful; and so inspiring to others in the field. Jason Miller interviewed him on The Sophisticated Marketer’s Podcast. Jason is the senior Content Marketing Manager for LinkedIn Marketing Solutions, and his podcast is packed with insightful stories and great conversations with some of the smartest folks in marketing. His twice-monthly show parts the cloud of marketing mystery to bring listeners down-to-earth, practicable solutions to finding your audience and getting […]

Stick Out (In a Good Way): A Quick Guide to Engaging Event Attendees

Stick Out (In a Good Way): A Quick Guide to Engaging Event Attendees

July 10, 2017

  Conference fatigue is real. Especially for those whose jobs require them to call tradeshow booths home, and whose commute time is marked not in subway stops, but by plane rides.   But the success of a conference or trade show depends on its ability to stand apart, break expectations, and find moments of human connection amid the hustle and bustle. In corporate events, whether you’re hosting an internal conference or designing a tradeshow booth, it takes careful planning to make it a success. Here are a few ways we can help.     1) Go Viral to Set The Stage for […]