Showing articles tagged with:

marketing

The Sophisticated Marketer's Podcast: Insights from Seth Godin

The Sophisticated Marketer’s Podcast: Insights from Seth Godin

September 11, 2017

Seth Godin is a marketing wizard. But it’s not a focus on the latest marketing trends that makes him so effective. It’s his emphasize on empathy, storytelling, and building valuable human connection that has made him so successful; and so inspiring to others in the field. Jason Miller interviewed him on The Sophisticated Marketer’s Podcast. Jason is the senior Content Marketing Manager for LinkedIn Marketing Solutions, and his podcast is packed with insightful stories and great conversations with some of the smartest folks in marketing. His twice-monthly show parts the cloud of marketing mystery to bring listeners down-to-earth, practicable solutions to finding your audience and getting […]

Stick Out (In a Good Way): A Quick Guide to Engaging Event Attendees

Stick Out (In a Good Way): A Quick Guide to Engaging Event Attendees

July 10, 2017

  Conference fatigue is real. Especially for those whose jobs require them to call tradeshow booths home, and whose commute time is marked not in subway stops, but by plane rides.   But the success of a conference depends on its ability to stand apart, break expectations, and find moments of human connection amid the hustle and bustle. Whether you’re hosting an internal conference or designing a tradeshow booth, it takes careful planning to make it a success.  Here are a few ways we can help.   1) Go Viral to Set The Stage for Success Successful conferences start long before event day. […]