Better Living (& Business) Through Data
September 11, 2012
Last week, Heather traveled to Orlando to create visual recordings of several sessions at IBM’s Smarter Commerce Global Summit. The summit brought together over 2500 attendees across a range of industries. The focus of the Smarter Commerce event is just that: empowering businesses to use better information so they can make smarter choices about their products, customers and everything in between the two. In 2011, IBM researchers surveyed more than 500 economists worldwide and concluded that ineffeciencies in our collective systems total close to a shocking $15 trillion. According to IBM, systems of commerce are responsible for much of it — in the form of “inventory backlogs, failed product launches, wasted materials and ineffective marketing campaigns.” IBM is out to make commerce smarter, and to stop that $15 trillion dollar leak, by helping businesses deliver “intelligence-guided customer experiences.” It’s no small task, but in our increasingly connected world, it may just be more possible than ever before. Below are some of the themes and insights that emerged at this year’s summit.