Inspiring Attendees to Achieve Their Dreams

International Carwash Association sought to educate attendees of The Car Wash Show 2022 about leading technology and innovative solutions in car washing. In addition to socializing valuable industry insights, the ICA was determined to ignite discussion and enthusiasm in advance of the keynote session.

Graphic of ImageThink Method - Engage phase

International Carwash Association® (ICA) is the nonprofit trade group representing the professional car wash industry in North America and around the globe. The Association reflects thousands of car wash professionals and businesses, and the industry’s leading retailers and suppliers.

ImageThink ultimate dream social listening mural for international carwash association

A Bright and Shiny Future

The annual trade show event took place in Nashville where 8,500 car wash owners, employees, and suppliers assembled to shape the future of the industry. The event culminated with keynote speaker, who encouraged and empowered attendees to achieve their dreams.

Dreams and Visions

ImageThink social listening mural bucket list for international carwash association

ImageThink proposed and designed a Social Listening Activation, soliciting the “ultimate dreams” and “bucket list” items of attendees at the trade show’s Inspiration Lounge. These visuals prompted viewers to contemplate their own aspirations and fostered discussion in preparation for the final trade show day’s keynote session about achieving your dreams.

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