International Carwash Association

International Carwash Association sought to educate attendees of The Car Wash Show 2022 about leading technology and innovative solutions in car washing. In addition to socializing valuable industry insights, the ICA was determined to ignite discussion and enthusiasm in advance of the keynote session.

Graphic of ImageThink Method - Engage phase

International Carwash Association® (ICA) is the nonprofit trade group representing the professional car wash industry in North America and around the globe. The Association reflects thousands of car wash professionals and businesses, and the industry’s leading retailers and suppliers.

ICA social listening mural created by ImageThink. The mural visually depicts responses to the question, "What is your ultimate dream?"

A Bright and Shiny Future

Each year, The International Carwash Association hosts an annual trade show (The Carwash Show) gathering thousands of car wash owners and operators, investors, employees, and suppliers to connect and collaborate with each other. The Carwash Show provides operators in the industry with the opportunity to learn new information and discover products that will fuel their success.

The 2022 Car Wash show took place in Nashville, where 8,500 attendees from the car wash, quick lube, and detailing segments assembled to shape the future of the industry. The event culminated with keynote speaker, who encouraged and empowered attendees to achieve their dreams.

ICA Dreams and Visions

ICA social listening mural created by ImageThink. The mural visually depicts responses to the question, "What's on your bucket list?"

ImageThink proposed and designed a Social Listening Activation for client ICA, soliciting the “ultimate dreams” and “bucket list” items of attendees at the trade show’s Inspiration Lounge. These visuals prompted viewers to contemplate their own aspirations and fostered discussion in preparation for the final trade show day’s keynote session about achieving your dreams.

Ready to change your thinking?

Inquire for Pricing