Meet the SXSW Team

We are packing our bags and markers to head to Austin for  SXSW Interactive . On be half of OgilvyNotes, we will be graphic recording this year’s keynote and featured speakers. This is who you will see at the front of the room listening, synthesizing, and visualizing.

Andrew Federman

Andrew is an event photographer and visual artist based in New York. His recent work in the visual arts includes the kick-off and finale to Google’s 2011 international science fair competition, Elton John’s outdoor performance at the 2011 Tribeca Film Festival, and Steve Nash’s charity Soccer event, Showdown in Chinatown.

With more than eight years of experience in the world of collaborative meeting design and implementation, he brings the same passion and keen aesthetic eye evident in his photography to his work as a graphic recorder and facilitator.


Liisa SorsaLiisa Sorsa

Liisa is an experienced facilitator, graphic recorder and visual language expert. Her goal is to help people to visualize concepts and turns complex problems into easy to understand models.
As a visual language expert, Liisa has worked with a wide range of clients – from Fortune 500s, to government agencies and non-profit organizations. She has a background in telecommunications where she was part of a team that created a collaborative work program where she played a key role in the design of several collaboration centers.


nora hertingNora Herting

Nora is co-founder of ImageThink. She listens fasts and draws faster. Along with her markers (and sometimes with her best friend and co-founder Heather Willems) she travels around the world listening to the smartest people and draws their ideas.

Besides holding markers, she likes to be behind a camera. Her photographs are exhibited in national and international exhibitions and artists residencies. She has taught art and graphic recording classes and workshops at The Ohio State University, Denison University, and RISD. After SXSW she is looking forward to going back to Brooklyn and planting snowpeas and beets in her garden.

Heather Willems

Heather Willems

Is co-founder of ImageThink. Heather came graphic facilitation via her fine art career back in 2005. As a starving artist, she would eavesdrop on people’s conversations and paint them into murals. When telling her artistic tale to a business consultant, he hired her on the spot to be a graphic facilitator! Since then she has traveled around the world visualizing conversations about technology, trends, ecology, and world economy.

In addition to graphic facilitation, she loves telling stories and teaching about visual collaboration. Her background as an educator prepped her for the workshops that she co-taught with her trusty-side-kick, la bonita Norita, in Las Vegas, Rhode Island, New York, and Sweden! During SXSW she will be armed with markers graphic recording at the front of the room and she will be our Social Media Queen!

Maria Delgado

Maria wears many hats for ImageThink. The one she deserves most is a crown! She is our operations manager, photo-retoucher, logistics-extraordinaire, to name a few. Maria loves knights, illuminated manuscripts, her two amazing kids and husband. During SXSW, Maria will be working hard to help create the free prints of all our visual summaries. When we all return from SXSW, she is going to break-out her new telescope and see just how many stars you can spot from New York.

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