ImageThink Visualizes A Bite Of The ‘Influencer Marketing’ Pie At Ad Club NYC
February 26, 2019
Our graphic recorder created a visual summary of the big ideas at Ad Club’s influencer event.
Picturing Big Ideas At Ad Club’s Influencer Event
Did you know, that Influencer Marketing is about to hit the $10 billion mark by 2020? Now that’s one huge number, isn’t it? And with the rate at which ‘influencers’ or ‘micro influencers’ are going gung-ho on social media networks, advertisers and storytellers are now upping the ante with their marketing strategies.
At an informal gathering at Forsman & Bodenfors, the ImageThink team was thrilled to visualize the lively discussion, led by Ricky Ray Butler of the Branded Entertainment Network. Attendees took away interesting insights into 3 disruptive trends that are about to dominate the Influencer Marketing scene, illustrated by our graphic recorder Arielle Rothenberg in the image above:
- The Future of Gaming
- The Power of Video Storytelling
- Channelizing Artificial Intelligence and Bots
Panelists snapped a photo with their big ideas, memorialized in our graphic recording.
We’re all about visual listening and picturing big ideas, so it was indeed a perfect match for us to collaborate with Ad Club on this event. The response we got to our visual summary was so overwhelming that not only did it make our attendees go ‘snap’ ‘snap’ on their phones; the panel chose to pose with our whiteboard for an #instamoment.
Want to be an influencer within your circle to tell your story? Follow us on social media to stay updated with us as we draw your big idea!