Do you have a high stakes event and are looking to wow your attendees like never before? We know that being an advocate for outside-the-box approaches can sometimes be met with resistance, even when they are sure bring about entirely new solutions and heightened engagement.
At ImageThink, we’ve supported more than 30% of Fortune 50 companies across 15 countries in the last 10 years through live visual storytelling. Here are 3 pro tips on how we can help elevate your event experience with graphic recording.
Plan Ahead Of Time To Get The Best Results
We all know there are a million ways to spend an event budget; the challenge lies in making the most of it. Building a buzz before time with well planned visual assets will go a long way in avoiding those pre-event jitters. And while interactive, thought-provoking visuals to support your group may seem like an obvious need to you, we’ve identified a few sketch-notes you should include to your event planner list:
- Interactive welcome banners
- Pre-drawn agenda setting
- Custom tailored promo images for digital platforms
- Space branding and infographic mural installations
- Customized templates for brainstorms and break-out sessions
Use Graphic Recording To Build The BIG picture
All too often, conferences and tradeshows fall flat because there is no through-line experience for attendees. Creating a journey for event attendees means using consistent visuals from start to finish, giving them a sense of narrative and progression. Visual thinking is all about gathering a holistic viewpoint of your project—and it can have holistic and resounding value as well. From building anticipation before a conference, to engaging attendees during speaker sessions, to creating meaningful assets for post-event follow up, graphic recording is a great way to create a unifying branded experience.
Select the Right Creative Partner
Finding a visual storyteller that fits like a glove can feel like quite a daunting task, but getting clear on your exact needs can make for a much smoother research process. List out what you hope to achieve in your event, and make sure your graphic recorder has experience in similar settings. Not sure where to start? Check out these key questions to ask when exploring graphic recording firms. It will be worth it to find a partner that not only understands your goals at a strategic level but can also design custom elements and processes that will make the most of your time together.
Stay tuned for our next post, where we’ll outline 5 simple steps to help you achieve your goals from start to finish, all with the ImageThink Method!
Ready to create a ripple effect for your big event? Get in touch today to learn more about how we can help visualize it to the next level.