True or false? Visuals are a superior medium for information.
October 31, 2012
Since we’re in the business of helping people learn and communicate with images, we’re always hearing interesting factoids and statistics about vision and the brain. But as is the case with so much information on the Internet, these things are often repeated so many times we don’t know where they actually came from — or if they are in fact true.
This week is the first in a series of posts unpacking some of the commonly-repeated facts and figures to see which are solidly based on research and which just materialized from the ether.
We’re starting this week with a couple oft-cited facts about how we process information.
65 percent of the population are “visual learners.”
True. In fact, it’s probably even higher than 65%.
The source of this idea is likely Richard Felder, who did a research study on engineering students in the eighties that resulted in a standardized test called the Index of Learning Styles (ILS). The ILS sorts learners according to several different spectra, including visual-verbal.Subsequent studies have estimated that the proportion of visual learners to other learning styles is higher, some as high as 80%, depending on the categories of learning styles used and the methodology of the study.