The Sophisticated Marketer’s Podcast: Breaking The Rules with Lori Joyce

October 9, 2017

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sophisticated marketer's podcast, lori joyce, imagethink, graphic recording, sketchnotes

Baking Cupcakes and Breaking Boundaries

Best known as one half of The Cupcake Girls, Lori Joyce broke all the rules of business when she and her friend began a cupcake-centric reality show at the age of 27—without even knowing how to bake. But what sets her apart from the many food trends that have popped up and passed on in recent years is her marketing savvy, and her instinct for creating authentic connections with her brand.

Jason Miller interviewed Lori Joyce on The Sophisticated Marketer’s Podcast, and we are happy to present our sketchnotes of Lori’s story. Jason is the senior Content Marketing Manager for LinkedIn Marketing Solutions, and his podcast is packed with insightful stories and great conversations with some of the smartest folks in marketing. His twice-monthly show parts the cloud of marketing mystery to bring listeners down-to-earth, practicable solutions to finding your audience and getting your message out there.

In last week’s episode, Jason and Lori discuss the value of local media, and how following your gut can lead to some great results.

We’re excited to partner with The Sophisticated Marketer’s Podcast to create illustrated summaries of the show. Check out our sketchnotes for last week’s episode above.

You can listen to the full episode here.

Stay tuned for more!

Want more marketing wisdom? We’re creating sketchnotes for all of season 6 of The Sophisticated Marketer. Stay tuned for more visual summaries and links to all the podcasts!