Sophisticated Marketer: Shannon Brayton

November 9, 2017

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Looking for monthly marketing tips?

Searching for actionable marketing insights, and a great listen? Look no further than the Sophisticated Marketer’s Podcast, hosted by Jason Miller of LinkedIn Marketing Solutions. The bi-monthly podcast explores successful marketing practices with some of the brightest minds in contemporary marketing.   

Impact with images

As firm believers in the power of visual marketing, we are partnering with LinkedIn to visualize the key concepts from each episode of Season 6. Together we know the value in creating evergreen summaries to memorialize the key take aways from Jason’s conversations with marketing giants. Sketchnotes capture and synthesize the biggest ideas from the show in visual form—so you can see them at a glance.  

Like what you learn? Share the visualnotes and impactful tips on social media like LinkedIn, Facebook, and Twitter. 

Key insights from LinkedIn exec Shannon Brayton

shannon brayton, linkedin, sophisticated marketer, imagethink, sketchnote

Shannon Brayton shares marketing insights, captured in sketchnotes.

This week on the Sophisticated Marketer, Jason sits down with LinkedIn’s Global Marketing and Communications Executive, Shannon Brayton. Follow along with the visualnotes as Shannon shares insights from over two decades of marketing  with the world’s more innovative companies, including Yahoo! and eBay. She shares the importance of maintaining boundaries of work-life balance; how to create thoughtful, communicative posts on social media; and what marketers can learn from bands like U2 and Coldplay.    

Most importantly, Shannon describes how to tell a company’s story beyond bullet-points. 

Listen to the full episode here.

Stay tuned!

Follow us at @ImageThink for more marketing insights, links to the next Sophisticated Marketer, and to learn how to picture your big ideas and build your brand.