Amex’s Top Business Traveler Trends from 2016: Illustrated

August 8, 2016

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Two conference attendees look at imagethink infographic at amex lounge during global business travel association convention in Denver, CO, 2016.

GBTA’s attendees gather at Amex’s trade show booth to view ImageThink’s wall-sized infographic.

The Global Business Travel Association

is the “world’s premiere business travel and meetings organization,” with over 7,000 members spread across six continents.  Last month, during the GBTA’s convention in Denver, CO, Amex revealed the findings of its Global Business Traveler Sentiment Index, which measured the latest trends for the business traveler community. Travel is a constant for us at ImageThink, where we support clients around the globe.  So we were excited to go to Denver to support Amex’s booth with a mural sized infographic based on their report’s findings.  Not only did it draw conference attendees into the Amex booth, it sparked valuable conversation and as well; and from what we heard, the Global Business Traveler Sentiment Index was right on track. 

Here is what it said about today’s business traveler community:

For amex's booth at the global business traveler association 2016 conference in Denver, Colorado, imagethink created a mural sized infographic to draw in attendees and engage even participants. It covered the top business trends around the globe, as outlined by Amex's global business traveler sentiment index.

 

ImageThink's visualized summary of Amex's Business Traveler Sentiments

Flexible Guidelines

Business travelers want some flexibility from their companies to make decisions at their own discretion. When you are making your way from conference to conference back to back, it’s important to feel you have the ability to make your own path between them.

ImageThink's infographic mural at the GBTA tradeshow sparked conversation among attendees.

Support From HQ

When you’re on the road or in the air so often, knowing that your have the support of your coworkers and project managers at the office is a big deal.  It can make all the difference between feeling like part of the team or all on your own.

Business travelers want safety and efficiency, visualized by ImageThink graphic recording.

Balancing Safety and Efficiency

There has been a lot of talk about TSA and airline safety even within this past year.  Striking that balance between getting through the line quickly and feeling safe is tricky.  Things like TSA PreCheck, which speed you through an otherwise hour long airport security line can change a business traveler’s life.

 

ImageThink illustrated a large scale infographic to engage participants

Streamlined Expense Tracking

Nothing is worse than having to take a long cab ride after a long airplane trip—except for losing the receipt and being stuck with the bill.  Using company cards, expense tracking apps, and services that auto-email receipts like Uber help ensure that you never lose track of your spending.

 

ImageThink created an infographic mural for Amex at the GBTA tradeshow.

Mobile is King

Mobile technology is crucial when half of your work week is spent in transit.  From hailing a car to pulling up a plane ticket, mobile tech is a business traveler’s life line.  Conferences are increasingly creating conference agenda and info apps as well, integrating mobile technology directly into their event and making it easier than ever for business travelers to get the information they need.

ImageThink created an infographic mural to engage GBTA tradeshow attendees

End To End Connectivity is Key

Staying connected—both to the office and to family and friends—is necessary both for productivity and for a business traveler’s mental well being.  Looking for hotels with free wifi and getting a company account for inflight wifi ensures that your employees never feel alone, even when they’re flying to new territory on a solo job.

Are you looking to drive traffic to your trade show booth or engage your event’s attendees?  Take a look at our services pages to learn how we can help.