Mapping the Brave New World of B2B Marketing

July 5, 2012

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We were thrilled to have been the graphic recorders at this year’s Marketo Summit in San Francisco, a meeting of the best minds in B2B marketing trends and practices. Below are the boards from the keynotes and some of the breakout sessions. Speakers included Jay Baer of Convince and Convert, Alexandre Pelletier of Acquisio and Lee Odden of TopRank Online Marketing — to name just a few. There’s a wealth of wisdom in these boards, so click to zoom in and explore them.

Morning Keynotes

  • Phil Fernandez, Marketo CEO
  • Sue Bostrom, former executive VP of Cisco Systems
  • Debbie Qaqish, Pedowitz Group  and Alexandre Pelletier, Acquisio

Lunch Session

Speaker: Jay Baer, Convince & Convert

Afternoon Keynotes

  • Lori Wizdo, Forrester
  • Andy MacMillan,
  • Beth Cossette, CenturyLink

Breakout Sessions

  • Jon Miller, Marketo
  • Lee Odden, TopRank Online Marketing