The benefits of Graphic Recording are two-fold. Graphic recording is both a
 and a 
only a wall surface or an easel is required.
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Graphic recorders transcribe and organize group dialogues instantly into visual metaphors and mind maps. The visual maps enable participants to build upon other's ideas. The group sees their conversation develop before them, thus creating a shared information base. |
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The visual record of a discussion streamlines meeting productivity by increasing clarity, focusing conversation, and reducing repetition. The group can amend their ideas in real time. This interaction with the materials increases individual participation and builds group trust. The team's engagement promotes heightens critical thinking and strategic planning, resulting in more innovative and creative results.
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80% of the population are visual learners. Studies show that visual images combined with text, increases memory retention up to 89% (Robert Horn, Stanford University). Graphic communication is an effective facilitation tool for solidifying abstract ideas, gaining insight, and promoting creativity in the work place.
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After the initial conversation, the visuals are photographed and transformed into a digitized graphic summary. The graphic summary gives life to presentations and conversations that persist on long after participants have left.
The graphic summary replaces the need for traditional minutes or documentation. It serves as a unique take away for the participants and as an concise and engaging summary of key points for those not in attendance. Others can quickly see the information. Clients have used their graphic summaries in websites, emails, brochures, posters, strategic planning materials and as thank you gifts for guest speakers. |
